What most companies don’t know about using low-cost intellectual asset strategies

In today’s fast-moving, technology-oriented world, it becomes harder and harder for companies to protect their intellectual capital as they develop new products and/or improve existing offerings. Copyright protection for each improvement can be prohibitively time-consuming and expensive—and in countries without strong intellectual property laws, almost impossible to achieve. In this article, the authors describe some low-cost intellectual asset strategies that companies can use to protect their intellectual capital before they take the next, more formal steps of copyright and trademark registration.