Webcast Recording: What's New in Brainstorming and Ideation

What's New in Brainstorming and Ideation?

Ever since the term “Brainstorming” was coined back in the 1940’s, organizations have been looking for a way to systematize the generation of good ideas for product and service innovation.  And for more than 60 years, not much changed.  But just in the past 5-10 years, the web has changed everything!  Many have responded with the creation and implementation of “Idea Management Systems”, a software response to the problem.  And while software is usually a component of the solution, there is still so much more to consider.

Join product development guru Gerry Katz as he walks through some of the key design considerations for successful idea generation, as well as some of the latest research into this thorny and sometimes controversial area.

 Benefits:

• A big-picture overview of how the entire field of Brainstorming and Ideation has evolved over the years
• An explanation of how the web has impacted the field
• A detailed enumeration of the many options that must be taken into consideration in setting up an individual brainstorming session or a complete idea generation system
• A discussion of some of the most important recent research on how to improve both the quantity and quality of ideas and how to pick the winners

Duration: 1 hour

Meet your presenter:

Gerry Katz, Executive Vice President of Applied Marketing Science, is an internationally recognized New Product Development consultant, author, and speaker.  As a former member of the Board of Directors of the Product Development & Management Association (PDMA), he has been an outspoken advocate for the proper application and implementation of Voice of the Customer techniques, and more recently, has spoken and written about how companies need to re-think their entire product development process.  Gerry is certified as a New Product Development Professional (NPDP) and is a senior contributing editor to Visions Magazine. He has consulted to over 200 leading corporations, including Intel, Samsung, Siemens, Kimberly-Clark, JP Morgan Chase, and General Electric.

PDMA Members - make sure to log in to receive your discounted rate of $25. 

PDMA Academic members - log in to receive your discounted rate of $20

PDMA student members - log in to receive your discounted rate of $15