Webcast Recording: Strategic Growth Through Adjacencies - Using Research for High Reward Moves into New Markets, Technologies, Products, Segments and Channels

Leveraging Research for Low Risk, High Reward Moves Into New Markets, Technologies, Products, Segments and Channels.

Adjacencies: New sources of growth (new markets, tech, products, segments, channels) that builds on core business that are of significant size and scope.

This webcast provides a replicable, systematic approach that leverages research and insights to help companies like yours smartly move into adjacencies, including new geographic markets, technologies, products, channels, consumer segments, or alternative positions within the value chain.

You will learn how to:

• Keep adjacency moves closely related to a strong core business 
• Leverage multiple sources of insights to assess potential opportunities and map to core businesses
  
• Accurately evaluate the dynamic profit potential
• Effectively conduct detailed customer insights early in the process  
• Effectively utilize internal and external resources
• Engage Subject Matter Experts as an extension of your Innovation Team
• Develop a systematic, rigorous, and repeatable formula for evaluation
• Effectively communicate and integrate stakeholders into the research process

Duration: 1 hour

Meet Your Presenter:
Dan Arnold - Managing Director-Infogroup/ORC 

Dan Arnold has over 15 years of research experience and providing clients with customized research solutions for a wide variety of business needs. Having worked with a majority of Infogroup/ORC's F1000 clients, Dan's focus advises some of the Company's largest clients in market entrance and investment strategies, M&A eveluations, research process improvements and sustainable innovation, and today's topic Adjacency Analysis. Dan also provides the strategic direction and oversight to the Company's Consumer practice.

*PDMA members, make sure to log in to receive your discounted member price of $25.