Webcast Recording: Optimum Performance...Beyond Unmet Needs

It's a well known fact that only about 10% of business growth projects are successful. But we all use best practices, such as VOC, Stage Gate, and Portfolio Management, learned from experts to plan and implement our projects. So what are we missing? First, do we know, or just believe, that growth is feasible within our target market? Second, do we know the optimum performance in our market from the end user perspective? Not just the unmet needs, but the performance level beyond which further improvement will not be valued by the market. Typically we increment improvement from our current position to improve our offering's performance beyond the best available in the market. But we have no idea where optimum end user performance is. Third, do we know how cost effective our new offering is? Not just the offering’s price or manufacturing cost but the cost for the end user to actually use our new offering.

If you cannot answer these questions quantitatively and confidently, then this webinar is for you. The critical importance that optimum performance and cost effectiveness play in improving the success rate of growth projects will be explained.

You will learn:
• Key market behavior insights learned from over 75 market applications
• Important considerations to determine market attractiveness
• Approaches to determine optimum performance and cost effectiveness
• Practical implementation examples from real life applications
• Actions that can improve product development success

Meet Your Presenter:

R. Thomas Swiger has a Ph.D. in Organic Chemistry from Purdue University and an impressive resume with over 25-years of diverse technical and business experience. His corporate work with GE gives him unique insight in market behavior, and expertise in many areas, including new product technology, strategic planning and business development. Dr. Swiger has extensive experience with the successful development and commercialization of new products for numerous markets and also managed and led many professional panel sessions.

Charles J. Brez, head of Business Development for INPRO Services LLC, has extensive, real-world business development and product management experience across the entire product life cycle. He consults in various aspects of optimizing business performance, and has served as a Director of the AIChE Management Division, MCAA, CDA, and United Way of Lake County Boards. Brez is also a guest lecturer at Case Western Reserve University MBA School and EDGE – Economic Development through Growth and Entrepreneurship.

Kent M. Young is the Director of Technology for the Paint and Coatings Division of The Sherwin-Williams Company in Cleveland, OH. Kent leads the material and product development for the architectural coatings business of Sherwin-Williams. This includes working closely with suppliers and partners globally to bring innovations to Sherwin-Williams markets that result in sustainable differentiation and drive customer change.

***Please note: this is a webcast recording and is only available on demand***