Webcast Recording: Developing successful products - What practices really matter for project success

Best practices in product development are widely discussed, researched and debated and often include a list of ‘to-dos’ that is overwhelming and unmanageable for the organization.  We find that businesses with the best product development track records do three things better than less-successful peers:  They create a clear sense of project goals early on, they nurture a strong project culture in their workplace, and they maintain close contact with customers throughout a project’s duration.  We’ll take a closer look at findings from primary research conducted jointly by McKinsey & Co. and MIT involving over 60 companies, 500 employees, and experience from practitioners across industries to hone in on what really matters.    

You will learn:

• An awareness of what high-performers are achieving relative to their less-successful peers
• A perspective on what are the critical  practices to ‘get right’ to improve your company’s product development success
• Case examples of how companies have improved their performance
• An opportunity to assess their own practices

Presenters:

• Chris Musso, Expert Associate Principal, Product Development Practice, McKinsey & Co.
• Jim Williams, McKinsey & Co.
• Eric Rebentisch, MIT