Visions - October 2011

Visions, the flagship quarterly magazine of the Product Development & Management Association (PDMA), keeps PDMA members informed on news and trends in the new product development (NPD) world and the latest thinking of leaders in product development and innovation.

PDMA is excited to release the October 2011 issue, which is considered the association’s largest, most robust issue ever! It includes an astounding 12 feature articles ranging from Innovation at LEGO to this year’s OCI Award Winners. Click on the links in the Table of Contents below to access PDFs of selected content from the new issue. This content is free to PDMA members and available at cost to non-members.

To submit articles or story ideas for Visions, or provide feedback about the magazine’s content and recent redesign, email Managing Editor Dennis Coyle.

Visions – October 2011
Volume 35, Number 3

Up Front – Commentaries from PDMA Leaders and Experts

From the Publisher: It’s Both What You Know and Who You Know
By Brad Barbera, NPDP
PDMA Executive Director

President’s Perspective: Sustainable Innovation that Changes the Basis of Competition
By Robert E. Johnston Jr.
Chair, PDMA Board of Directors

PD Spotlight: Discovery: The not-So-Complicated, Unvarnished Truth
By Christopher W. Miller, Ph.D., NPDP

Inspiration Radar: Scanning the Three Ds from the Services Perspective
By Mark B. Mondry, NPDP

Feature Stories

COVER STORY: Innovation at LEGO: Rebuilding an Iconic Brand One Piece at a Time
By David Robertson, Ph.D.

Assessing the State of Innovation
By David Matheson, Ph.D.

Business Model Innovation is Fundamental to Success
By Jay F. Terwilliger

Innovating by Design
By Dean T. Barker

An Easier Way to Develop Product Requirements
By Brian Anderson, Kaleb Walton and Michael Hughes, Ph.D.

Nine Myths about the Voice of the Customer
By Gerry Katz, NPDP

Why Companies Aren’t Jumping on the ‘Agile’ Bandwagon
By John S. Farnbach

From the Hospital to the Home: Innovations in Developing Medical Devices for Residential Use
By Aruna Shekar, Ph.D., and Andrew Salmon

Product Development in Emerging Markets
By Gunjan Bagla

The NPD Job Market: Improvement Despite Uncertainty
By Kathy Morrissey, NPDP, and Mike Napier

For OCI Award Winners, Innovation is in Their DNA
By Brad Barbera, NPDP

Goods and Services Innovation: Key Findings from PDMA’s Comparative Practices Assessment Survey
By Stephen K. Markham and Thomas Hollmann

PDMA News

Co-Creation 2011
By Brad Barbera, NPDP, PDMA Executive Director

Coming Soon: Spanish and Mandarin Certification Tests
By Bill Kelleher, Vice President, PDMA Certification

From the Editor of JPIM: JPIM to Feature IPDM Conference Papers, Plus Bonus Issue in December
By Anthony Di Benedetto

Association Information

• Highlights of the 2011 Product Innovation Management Annual Global Conference
• PDMA Academic Research Forum Kicks Off Product Innovation Management Annual Global Conference
• Rocky Mountain ProductCamp
• Save the Date for BioPlastek 2012
• PDMA Launches 2011 NPD Best Practices Survey
• PDMA Searching for its Next Journal Editor-in-Chief
• 2011 PDMA Research Competition
• Chapters and Affiliates
• Calendar
• Board of Directors
• Advertiser Information and Index

PDMA members, login above, then click "add to cart" to receive the full electronic October Visions issue. Non-members can purchase the full Visions issue by clicking "add to cart" or can buy individual articles by clicking the linked titles.