Visions - October 2010

Visions Magazine
"Insights into Innovation"  
October 2010 Issue
Visions is PDMA’s quarterly print/digital magazine that provides practical information and case histories in new product development to practitioners. It is a benefit of PDMA membership.

To access individual articles from this issue, click here.

In this issue...

10 Viewpoint: Collaboration resistance: It’s contagious but curable
Chris Coleman
Three common complaints that surface early in any knowledge-sharing deployment are discussed—and how companies can address them.

NPD Trends & Developments
12 COVER STORY: How Dupont uses New Product Blueprinting at the Front End—and implemented a new e-learning model to teach it
Dan Edgar and Dan Adams
The authors discuss DuPont’s solutions to two fundamental issues in NPD—how to improve the Fuzzy Front End and share the resulting new technique—New Product Blueprinting—with its global staff. 

18 Study Results—A new framework to help firms select among competing technologies
Gerard J. Tellis and Ashish Sood
The authors describe a study they conducted to test conventional wisdom about technology selection, and the new framework they recommend for choosing technologies.

24 What most companies don’t know about using low-cost intellectual asset strategies Cheryl Perkins and Jeff Lindsay
Certain low-cost intellectual asset strategies can help companies protect their intellectual capital before they take more formal steps like copyrighting.

26 Provo Craft develops a true NPD culture—How a small company succeeded at innovation Jim Colby
A traditional craft company reinvented itself through innovation and creation of a vibrant new product development culture throughout the company.

Global News
36 PDMA and China affiliate sign major agreement for continuing cooperation Hanxiong Zhu and Shan He
PDMA President Robert E. Johnston went to Wuhan, China to attend the fifth annual innovation conference held by PDMA’s China affiliate and sign an agreement extending a prior arrangement for cooperation between both parties.

Other Articles of Interest
4 From the Editor of Visions April W. Klimley

5 President’s Perspective: P&G adopts innovation throughout the entire organization Robert E. Johnston, Jr.
Procter & Gamble’s journey from ad hoc to systemic innovation is changing the global landscape of product innovation management.

6 Launch Pad: From mediocre concepts to very successful launches— Insights from Pixar on developing great products Mark A Hart
This article distills insights from Pixar’s Ed Catmull on their approach to successful movie production.

8 Stretching stages and gates to strengthen innovation results
Stephen Garcia and Adam Schorr
The authors discuss how and why failed systems are being forced to evolve.

29 From the Editor of JPIM Anthony Di Benedetto

30 Inspiration Radar: Resources on the Web Mark Mondry

32 PDMA launches new interactive website: The Source
Kimberly Karagosian

34 How the Pittsburgh chapter used web-based tools in its launch
Mark Adkins

To access individual articles from this issue, click here.