Visions - March 2011

Visions Magazine
"Insights into Innovation"  
March 2011 Issue
Visions is PDMA’s quarterly print/digital magazine that provides practical information and case histories in new product development to practitioners. It is a benefit of PDMA membership.

To access individual articles from this issue, click here.

NPD Trends & Developments
9 Why innovation is so important to Kennametal’s growth
Christina Reitano
The author discusses how the 2010 winner of PDMA’s Outstanding Corporate Innovator award made innovation the focus of its restructuring strategy while moving the company to a customer-focused business approach.

12 COVER STORY: How the top innovators keep winning
Barry Jaruzelski and Kevin Dehoff
For the first time ever, Booz & Company’s 2010 Global Innovation study examined which practices were used by the most successful innovators. Here is what they found out.

Conferences
22 Reflections from the 2010 PDMA Global Conference — Attendees bring a keen sense of purpose and desire to achieve commercial success in the “new normal”
Mark B. Mondry
The author provides a personal view of PDMA’s 34th Annual Global Conference on Product Innovation Management—and a series of smaller meeting events around it—that took place in Orlando, Fla. from October 16 through 20.

28 2010 Research Forum connects managers and academics
Laurel F. Ofstein
The dazzling array of papers on emerging topics in new product development made this year’s Research Forum of particular value to practitioners and academics alike.

Other Articles of Interest
4 From the Editor of Visions April W. Klimley

5 Creating new marketplace value in an era of collaboration
Robert E. Johnston, Jr.
Greater collaboration with both internal and external stakeholders is the by-word these days at many companies—bringing them greater innovation success.

Special Section: Better Launches
6 Deliberate practice—Pursuing perfect product launch
Mark Hart
The interplay of explicit coordination, implicit coordination, and deliberate practice can be fine tuned to improve product launch outcomes, according to the author.

31 Letter to PDMA Members Gert Staal
PDMA’s new VP-International Affiliates, introduces himself and lays out the international affiliate agenda for 2011.

32 New Zealand—A hotbed of radical innovation. Surprising?
Allan Anderson
The president of PDMA’s New Zealand affiliate backs up his claims that people and companies in New Zealand are already among the most successful radical innovators around.

34 Chapter Spotlight: PDMA Philadelphia
Andrew Weiman

38 Inspiration Radar
Mark Mondry

40 Innovation for social change
Robin A. Karol