Visions - December 2010

Visions Magazine
"Insights into Innovation"  
December 2010 Issue
Visions is PDMA’s quarterly print/digital magazine that provides practical information and case histories in new product development to practitioners. It is a benefit of PDMA membership.

To access individual articles from this issue, click here.

In this issue...

9 Viewpoint: The limits of crowds
James A. Euchner
Although the “Wisdom of Crowds” concept has captured the imagination of many product developers, it has also become increasingly controversial.

NPD Trends & Developments
10 Domino’s Pizza reinvents itself: The story-behind-the-story of the new product launch
Greg Githens
The author interviews three Domino’s executives to provide a behind-the-scenes look at how the company reformulated its flagship product.

14 “Innovation is in our genes:” How DSM transformed itself through innovation
Rob van Leen
DSM’s Chief Innovation Officer describes how the company went from being dependent upon commodities to specialty products which are less cyclically driven.

18 Is your ideation process broken? 10 symptoms of problems, and how to fix them
Brian Glassman and John Sims
A look at 10 symptoms of potential problems in your ideation process, and possible cures for each one.

22 Corporate R&D spending declined during 2009 downturn, according to Booz and Company 2010 Innovation 1000 study
Barry Jaruzelski and Kevin Dehoff
The 2010 Innovation 1000 study released by Booz and Company in November revealed some sobering—and enlightening--findings.

24 Avoid costly 11th-hour project dilemmas by preparing for change
Preston G. Smith and John S. Farnbach
How managers can use a “flexible” approach to reduce the potential disruption caused by late changes in the NPD process.

Global Focus
28 Global Leadership Forum in Orlando generates excitement and new ideas Christina Hepner Brodie
A report from the VP-International Affiliates

30 Letter from Central America: From radical innovation to green Verónica Medina Orellana, president of PDMA-Central America

33 NPD professionals discuss “lean” at European conference Kathleen Radeka

Other Articles of Interest
4 From the Editor of Visions April W. Klimley

5 The PDMA position on Product Management: What does the “M” really stand for? Lee Shaeffer
The author describes why PDMA made a policy decision to include the “product management” more formally under its umbrella.

6 PDMA plans 10-year globalization strategy that offers “global reach with a local touch” Christina Hepner Brodie and Robert E. Johnston, Jr.
How PDMA developed a global strategy to align it more closely with global shifts in NPD.

37 From the Editor of JPIM Anthony Di Benedetto

38 Web Resources Mark Mondry

40 NPD Book Briefs Leigh Stewart

To access individual articles from this issue, click here.