Study Results - A new framework to help firms select among competing technologies

Ashish Sood
Gerard J. Tellis

Topics: New Product Process & Execution, Strategy, Technology
Tags: Innovation, PDMA, New Product Development, NPD, Product Development, Technology

Technology selection has become a critical issue today. The July issue of Visions ran an article describing Intel’s approach to this challenge. In this article, the authors describe a study they conducted to test conventional wisdom. Their results may surprise you, as will the new framework they recommend to choose among rival technologies.

Company: Emory University, University of Southern California
Price: $20.00
Study Results - A new framework to help firms select among competing technologies

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Publication:
Type: Print article
Page Numbers: 18-23
Publication: October, 2010, Visions Articles
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