Strategy Webcast Bundle

Gain access to all 10 of these webcast recordings and handouts at 25% off the normal price:

*Webcast Recording: New Product Blueprinting - How DuPont uses Advanced Training to Implement VOC
by Dan Adams, Dan Edgar

New Product Blueprinting Powered by TEAM e-MMERSION - How DuPont uses Advanced Training to Implement VOC

When DuPont began using advanced, B2B-optimized VOC—called New Product Blueprinting—they began uncovering more and deeper unarticulated customer needs… using digitally-projected tools and new probing methods...   Read more

*Webcast Recording: How Product Developers are Misusing User-Generated Content
by Andrew Wilson

Does UGC Make You Say "Ugh?" More people than ever actively participate in blogs, forums, review sites, social media, and other platforms for user-generated content (UGC).  No matter how obscure or specialized, chances are there is at least one online community talking about your product or service category. The question is, “What can we do with all this information?” 

*Webcast Recording: Design Thinking – the “what” and “why”
by Ami Verhalen, Stefanie Norvaisas

Design thinking brings an iterative, qualitative approach to product development and strikes a balance between empathy, creativity and rationality.  The series explores design thinking as a strategic direction as well as a practical approach to extracting and leveraging value from product development teams.    Read more

*Webcast Recording: Design Thinking - the how
by Ami Verhalen, Stefanie Norvaisas

Part 2 of the Design Thinking series.    Read more

*Webcast Recording: The Kennametal Outstanding Corporate Innovator Journey
by George Coulston

This is a live streaming from the PDMA Pittsburgh Chapter event.  

The Pittsburgh region is honored to be the home of great companies, great educational institutions, and great people.  PDMA annually recognizes one Outstanding Corporate Innovator and we are proud that Kennametal, a locally headquartered company, has been awarded this honor in 2010.   Kennametal will provide an overview of its management operating system for innovation across a broad spectrum of domains.  The presentation will highlight some of the differences between incremental innovation and that of a more venturous nature, and will provide insights into how and why they are managed differently. Read more

*Webcast Recording: Lessons Learned from Outstanding Corporate Innovators
by Doug Boike, Sally E. Kay, Stan Jankowski, Thomas Hustad

PDMA’s OCI Award has been in place for 23 years and is the only innovation award which recognizes sustained quantifiable innovation success. This session will provide a review of the common practices and processes which have contributed to the success of these companies. Specific examples of how the winners have implemented these practices within their companies will be shared.

Join us for ‘a look under the hood’ of proven successful innovators.   Read more

*Webcast Recording: Strategic Growth Through Adjacencies - Using Research for High Reward Moves into New Markets, Technologies, Products, Segments and Channels
by Dan Arnold

Leveraging Research for Low Risk, High Reward Moves Into New Markets, Technologies, Products, Segments and Channels. 

This webcast provides a replicable, systematic approach that leverages research and insights to help companies like yours smartly move into adjacencies, including new geographic markets, technologies, products, channels, consumer segments, or alternative positions within the value chain. Read more

*Webcast Recording: Putting It All Together - Creating Exceptional Value at Inspire Pharmaceuticals
by David Matheson

By changing the portfolio process, executives at Inspire accelerated time to market, reduced overhead, and delivered higher profits. This case study tracks the development of a project and how it proceeds through the portfolio over time, responding to changing business challenges throughout the development process.   Read more

*Webcast Recording: Portfolio Simulation
by David Matheson

This interactive session focused on optimizing business value by managing project and portfolio risk and uncertainty. Participants will participate in a dynamic simulation of portfolio decision-making, a facilitated discussion and share best practices. Read more

*Webcast Recording: Principles of Strategic Portfolio Management
by David Matheson

It is challenging to make strategic decisions about your portfolio such as prioritizing projects, culling out those unlikely to pay off, focusing resources, and determining investment levels.  Organizations face with significant uncertainty, conflicting objectives and difficult-to-compare proposals. The principles of strategic portfolio management, developed for Stanford’s Strategic Decision and Risk Management program, summarize what it takes to create a portfolio that wins...  Read more

Save over 25% when you purchase these webcasts in a bundle!

PDMA Members - make sure to login above with your PDMA Username and Password to receive your discounted price of $185 (original PDMA Member price if bought separately is $250)

PDMA Academic Members - make sure to login above with your PDMA Username and Password to receive your discounted price of $150 (original PDMA Academic Member price if bought separately is $200)

PDMA Student Members - make sure to login above with your PDMA Username and Password to receive your discounted price of $100 (original PDMA Student Member price if bought separately is $150)

Non-PDMA Members - make sure to create a Source profile and receive your discounted rate of $375 (original non-PDMA member price if bought separately is $500)  Click here to join the PDMA and receive the additional savings plus all the other benefits of being a member.