Strategies for integrating a strong Intellectual Property review into New Product Development processes

Even well-implemented New Product Development (NPD) processes can fail if Intellectual Property (IP) risks and opportunities are not assessed. By delaying this review, a company may run into unanticipated risks, forfeited IP protection, and other failures that are painful to accept after an otherwise successful NPD process. In the second article in this Visions series, the author explains how such failures can be avoided and presents strategies for integrating IP review into NPD processes so that innovative companies can seize IP opportunities and manage IP risks.