Report from Boston- Experts discuss new approaches at 5th Annual PDMA/IIR Front End of Innovation conference

Excitement ran through the halls during the 5th Annual Front End of Innovation Conference held by PDMA/IIR in Boston, Mass., last May as experts discussed a variety of approaches to the Front End of Innovation—and a number of dramatic improvements to early stage product and service development. The conference proved a dynamic forum for diverse ideas and well-documented case studies.