Provo Craft develops a true NPD culture—How a small company succeeded at innovation

Jim Colby

 Topics: Customer and Market Research, People, Teams and Culture
 Tags: Innovation, PDMA, New Product Development, NPD, Product Development

A traditional craft company moved from traditional craft products to developing craft products that integrated new technologies; here is the story of how Provo Craft reinvented itself and instilled a vibrant new product development culture throughout the company.

 Company: Provo Craft
Price: $20.00
Provo Craft develops a true NPD culture—How a small company succeeded at innovation

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Publication:
Type: Print article
Page Numbers: 26-28
Publication: October, 2010, Visions Articles
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