From Passion to Reality: The Story of iRobot

Video Presentation from the 2008 PDMA Global Conference

This informative and entertaining presentation is about iRobot’s journey as a pioneer in the robot industry – from its humble beginnings to the overwhelming success of Roomba, PackBot and other home and government robots. See how iRobot was able to penetrate the market, promote robots and expand its product line. Get insight into the successful iRobot business model. Plus, learn about strategic partnership opportunities with iRobot that are designed to foster technological exploration, drive innovation and fuel the era of robots.