New Zealand - A hotbed of radical innovation. Surprising?

New Zealand’s impact on the world stage, economy, and its own region goes far beyond the country’s size. In this article, Allan Anderson,
president of the PDMA affiliate, explains some of the reasons for the country’s uniqueness and pioneering spirit which have led it to embrace
innovation in the past—and also today in terms of the more formal processes which have been developed during the past decades.