Metrics Webcast Bundle

Gain access to all 6 of these Metrics webcast recordings and handouts at 25% off the normal price...

*Webcast Recording: Lessons Learned from Outstanding Corporate Innovators
by Doug Boike, Sally E. Kay, Stan Jankowski, Thomas Hustad
PDMA’s OCI Award has been in place for 23 years and is the only innovation award which recognizes sustained quantifiable innovation success. This session will provide a review of the common practices and processes which have contributed to the success of these companies. Specific examples of how the winners have implemented these practices within their companies will be shared.

*Webcast Recording: Principles of Strategic Portfolio Management
by David Matheson
 Part 1 of the special three part SmartOrg webcast series: From Projects to Portfolios: Optimizing Value from Selection to Commercialization

It is challenging to make strategic decisions about your portfolio such as prioritizing projects, culling out those unlikely to pay off, focusing resources, and determining investment levels.  Organizations face with significant uncertainty, conflicting objectives and difficult-to-compare proposals. The principles of strategic portfolio management, developed for Stanford’s Strategic Decision and Risk Management program, summarize what it takes to create a portfolio that wins...
 

*Webcast Recording: Portfolio Simulation
by David Matheson
Part 2 of the special three part SmartOrg webcast series: From Projects to Portfolios: Optimizing Value from Selection to Commercialization

This interactive session focused on optimizing business value by managing project and portfolio risk and uncertainty. Participants will participate in a dynamic simulation of portfolio decision-making, a facilitated discussion and share best practices.

*Webcast Recording: Putting It All Together - Creating Exceptional Value at Inspire Pharmaceuticals
by David Matheson
Part 3 of the special three part SmartOrg webcast series: From Projects to Portfolios: Optimizing Value from Selection to Commercialization

By changing the portfolio process, executives at Inspire accelerated time to market, reduced overhead, and delivered higher profits. This case study tracks the development of a project and how it proceeds through the portfolio over time, responding to changing business challenges…

*Webcast Recording: Tapping the Wisdom of Crowds to Predict the Future – Prediction Markets for Concept Testing
by Jared Heyman
For years, prediction markets have harnessed "the wisdom of crowds" to predict a variety of real-world outcomes with great accuracy, from movie box office receipts to election winners. Now the world's leading brands are tapping their predictive power for market research purposes, such as testing new product, marketing or packaging concepts. These "virtual stock markets" can predict concept success at a fraction of the cost and many times the speed of a survey, while also improving respondent engagement and benchmarking capabilities.

*Webcast Recording: Best Practices in Design of Conjoint Analysis
by Steven P. Gaskin
Setting up and running a conjoint analysis is easy, but getting the design right can be hard.  Finding the right balance between your clients’ and respondents’ needs requires a lot of diplomacy and a solid understanding of the consequences of different design choices. 

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