Insights on Brooks’ Law and launch

Mark A. Hart

Topics: Strategy
Tags: PDMA, New Product Development, NPD, Product Development, Launch, Launch Strategy, Brooks’ Law

What do you do when your launch date is approaching and there are unexpected obstacles? What if you have options to enlist more resources? This article explores the implications of adding resources and minimizing risks.

Company: OpLaunch
Price: $20.00
Publication:
Type: Print article
Page Numbers: 6-8
Publication: June, 2008, Visions Articles
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