How FedEx uses insight and innovation to innovate

FedEx Corporation (FedEx) is widely acknowledged for having sparked a revolution in just-in-time delivery in the 1970s. In fact, the company created a wholly new industry that’s been an important enabler in global supply chain management. But how does this 2007 co-winner of PDMA’s Outstanding Corporate Innovator Award maintain its innovation leadership? Author Donald Comer talks about FedEx’s new product development process, explaining how this requires a delicate balance between and art and science.