How Dupont uses New Product Blueprinting at the Front End— and implemented a new e-learning model to teach it

During the deep recession of 2008-2009, DuPont wrestled with two fundamental issues in new product development. The first was how to upgrade the Fuzzy Front End (FFE) of its new product development to make that segment of the NPD process more effective. Secondly, how to disseminate knowledge of this new technique on a worldwide basis to all of DuPont’s global teams during a global recession—without exorbitant cost. The authors describe these challenges and how DuPont met them: take a look at the solution to both questions.