Free Webcast Recording: Success with Market Driven Product Development

Sign up today and on September 1st you’ll receive a FREE recording of this webcast. Gain a better understand on how adopting a market driven product development approach can help shorten time to market and improve alignment of product capabilities to user requirements. The recording will give you access to real-world product development best practices on your own schedule: watch it WHERE you want and WHEN you want.

To get products to market faster or to meet aggressive product development schedules, many companies shorten the product planning process by jumping straight into the development of future products or enhancements. However, companies should not build products simply because they have the capability to do so. They must begin by discovering and understanding the user problems that they are trying to solve.

In many cases, the discovery process is conducted internally with a primary focus on ROI, resource availability and associated risks. Yet, the increasing speed of business change and higher customer expectations are forcing companies to re-think how they manage product portfolios.

There is widespread effort on the part of organizations to create online channels of communication and collaboration for ideation. In this environment, paradigms like “social innovation” and “crowdsourcing” have become critical to organizations in meeting strategic objectives. Merely getting the right ideas, however, does not guarantee success. Companies need to link business strategy with downstream execution in order to develop the right products for the right markets at the right time.

Sign up to receive this recorded webcast in order to better understand how adopting a market driven product development approach can help shorten time to market and improve alignment of product capabilities to user requirements.

 Collin Williams is a member of a specialized IBM Rational Tiger Team focused on innovation and product and engineering management. With over 20 years of experience in product development, both as a line manager and as a consultant, Colin understands how to implement change and drive operational excellence into product management and engineering processes.

 Brad Griffis is a Client Technical Specialist with IBM Rational software specializing in the PPM (project management) and EA (enterprise architecture) product sets.  Through his 15 years in the industry, Brad has a solid technical background and is well versed in project portfolio and product management.

***Please note: this is a webcast recording and is only available on demand***