I'll open it up with a good read by Nick Webb for social development. Nick wrote a book called Digital Innovation Playbook - with some great examples of companies using digital tools to engage crowds socially with product development in mind.
ISBN-10: 0470944706
Send me a PM if interested, I might be able to get you a free copy!
-Kevin
In many companies, the emergence of not-invented-here and not sold-here attitude is supported by an incentive system in support of internal changes, such as incentives to patent the technology...
Several leading companies, like Procter & Gamble, Dow Chemical, IBM and Hewlett-Packard, clearly the pursuit of profit from open innovation strategy. Following the successful example, the...
an innovative approach is often hampered by the attitudes of employees who support the internal changes. Employee attitudes can be embedded in the corporate culture in a company, which has...