Hi all,
I am a brand new product manager at a company that has never had product management before. (I moved from a role as a business analyst at the same company).
Anyway I was hoping someone could recommend a book or other reading on starting up a product management team/department and/or how to do product management?
Any feedback would be greatly appreciated.
Thanks,
Jann
Here are some recommendations for you...
New Product Development for Dummies
http://www.pdma.org/shop_pdma_description.cfm?pk_store_product=10 Next Generation Product Development: How to Increase Productivity, Cut Costs, and Reduce Cycle Times
http://www.pdma.org/shop_pdma_description.cfm?pk_store_product=19PDMA Handbook of New Product Development, 2nd Edition
http://www.pdma.org/shop_pdma_description.cfm?pk_store_product=36
And here's a full list of books that might be of interest to you:
http://www.pdma.org/shop_pdma.cfm
Marty Cagan's book "Inspired, How to Create Products Customers Love" addresses this very topic in several chapters, that even includes a chapter "How to Manage Product Managers".
Additional recommendations from our PDMA LinkedIn Group...
Three books are recommended by PDMA in order to study for the New Product Development Professional (NPDP) certification -- these should be a good starting point for you.
1. Winning at New Products by Robert Cooper
2. New Products Management by Merle Crawford & Anthony DiBenedetto (note that is a textbook used in many college courses, you can probably find an older, used version quite inexpensively, the current is version 12, I think)
3. PDMA Handbook, 2nd edition (edited by Ken Kahn, available from PDMA bookstore)
For a quick read on successful innovation, I recommend Game Changer, P&G's story by AG Lafley & Ram Charan. You should also be reading Journal of Product Innovation Management published by PDMA and Research Technology Management published by Industrial Research Institute. Be sure to skim the book reviews in JPIM for sources that are interesting to you, whether it is leadership or business processes.
A class in NPDP best practices for you and your team will introduce you to concepts in a short time, as well. The pay-off is quicker implementation and speaking a common language to achieve goals & objectives.
Sign up for some blogs and newsletters, too. Just google NPDP, for example and you'll find a few websites.
Good luck!!!
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