Evaluation Resource Guide

New products that are successful in the marketplace and beneficial to users are quite often outcomes of a formal and structured development process. At various stages throughout this process, evaluation acts as an invaluable and indispensable guide to managers, enabling them to make enlightened decisions as needed. With systematic evaluation, both process efficiency and product effectiveness are ensured, and achieving unmet needs of end users becomes a more likely reality; and without it, we are in the dark about whether and why results were achieved (or not) as expected.