In defense of incrementalism

Gerry Katz

 Topics: Customer and Market Research
 Tags: PDMA, Voice of the Customer, New Product Development, NPD, Product Development, VOC, Incrementalism

The debate in New Product Development (NPD) rages on over the value of “radical innovation” versus “incrementalism.” In this viewpoint article, author Gerry Katz argues vociferously that New Product developers should not underestimate the value of incrementalism in NPD.

 Company: Applied Marketing Science
Price: FREE
Publication:
Type: Print article
Page Numbers: 6-7
Publication: July, 2005, Visions Articles
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