Customer and Market Research Webcast Bundle

Gain access to all 5 of these Customer and Market Research webcast recordings and handouts at 25% off the normal price...

*Webcast Recording: New Product Blueprinting - How DuPont uses Advanced Training to Implement VOC
by Dan Adams, Dan Edgar 

New Product Blueprinting Powered by TEAM e-MMERSION - How DuPont uses Advanced Training to Implement VOC
When DuPont began using advanced, B2B-optimized VOC—called New Product Blueprinting—they began uncovering more and deeper unarticulated customer needs… using digitally-projected tools and new probing methods... Read more

*Webcast Recording: Enhancing the Open Model Through the Use of Community
by Gwen Smith Ishmael
The use of consumer communities can be a particularly effective tool for open innovation practitioners to develop new concepts. This expands the open innovation model beyond hunts and challenges, volunteers, and internal company efforts. This session presents both the theoretical foundations and empirical evidence that the use of consumer communities can be a highly effective tool if used in an appropriate manner.  Read more 

*Webcast Recording: Strategic Growth Through Adjacencies - Using Research for High Reward Moves into New Markets, Technologies, Products, Segments and Channels
by Dan Arnold 

Leveraging Research for Low Risk, High Reward Moves Into New Markets, Technologies, Products, Segments and Channels. 
This webcast provides a replicable, systematic approach that leverages research and insights to help companies like yours smartly move into adjacencies, including new geographic markets, technologies, products, channels, consumer segments, or alternative positions within the value chain. Read more

*Webcast Recording: Tapping the Wisdom of Crowds to Predict the Future – Prediction Markets for Concept Testing
by Jared Heyman 

For years, prediction markets have harnessed "the wisdom of crowds" to predict a variety of real-world outcomes with great accuracy, from movie box office receipts to election winners. Now the world's leading brands are tapping their predictive power for market research purposes, such as testing new product, marketing or packaging concepts. These "virtual stock markets" can predict concept success at a fraction of the cost and many times the speed of a survey, while also improving respondent engagement and benchmarking capabilities. Read more

*Webcast Recording: Best Practices in Design of Conjoint Analysis
by Steven P. Gaskin 

Setting up and running a conjoint analysis is easy, but getting the design right can be hard.  Finding the right balance between your clients’ and respondents’ needs requires a lot of diplomacy and a solid understanding of the consequences of different design choices.  Please join us as we discuss a wide range of important design issues...Read more

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