Launch

Good Ideas Aren't Enough

2010 OCI Award Winner @Kennametal_Inc featured in @IndustryWeek. Thanks @JillJusko for the mention.  Read the intro below and to read the full article, click here.  Let us know what you thin...

Behind the Scenes at PDMA 2010: Hoverfly Technologies

Stacey Schmidt from Hoverfly Technologies talking about her experiences at PDMA's Annual Global Conference on Product Innovation Management ...

7 Tips for Managing the Complexity of Launch

Product launches are complex.  That was the main takeaway of the PDMA 2010 Lab E – Launch for Commercial Success which I had the privilege of attending today.  The session kicked off with ...

Product Development Navigation: Concept Through Launch Morning Recap from PDMA 2010

The session leaders have renamed the session from “concept to launch” to “opportunity to money” (not as easy as just changing words, is it?). The analogy of moving from the ocean to the land r...

The River of NPD

I'll be following Lab A on Monday, "Product Development Navigation: Concept through Product Launch" and the analogies between launching and navigation intrigue me. The "navigation" header caused me to...

The Product Development Process Behind Holotouch

Special Product Development Insight into one of our Technology Showcase participants: HoloTouch Technology HoloTouch touchless, holographic HMI technology® was conceived by Doug McPheters while writi...

Technology Showcase Participant of the Week: Xerox Silver Ink

At PDMA’s Global Conference on Product Innovation Management this October 16-20th in Orlando, FL, we’ve continued the tradition from last year and included our “Technology Showcase.” ...

Technology Showcase Participant of the Week: Virtual Runway

At PDMA’s Global Conference on Product Innovation Management this October 16-20th in Orlando, FL, we’ve continued the tradition from last year and included our “Technology Showcase.” ...

New Product Development Strategies When Real Time Analysis Is Not Fast Enough

When real time analysis is not fast enough to manage current products, what are the implications for new product development strategies? ...

Detrimental Connotations in New Product Development - Collaboration

Why is collaboration more likely to produce innovation in a new product development (NPD) environment than cooperation? ...
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