Customer and Market Research

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3 Stories That Stick : Firearms, Fat Suits and Failing Forward

Submitted by on Sun, 12/04/2011 - 7:00pm
By Phillippe De Ridder, ...
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Categories: Co-Development & Alliances, Customer and Market Research, Product Failures
 Tags: Product design; Innovation; cocreation;

General Motors takes a CUE from customers and takes a leap with NPD

Submitted by Larry Marturano on Tue, 11/15/2011 - 3:03pm
As design consultant and a tech geek, it’s always exciting for me to see practical innovation in action—companies leveraging existing and emerging technologies with their own unique skills and cap...
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Categories: Customer and Market Research
 Tags: Design Thinking, Innovation, NPD, VOC

Why is Listening to the Voice of Your Customer Harder than You Think?

Submitted by Larry Marturano on Thu, 04/28/2011 - 12:54pm
It seems like nothing stirs a good debate in product development and innovation circles better than what role customers should play in figuring out what to ship. ...
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Categories: Customer and Market Research, Global Product Development, NPD - General, Product Design
 Tags: Innovation, Product Design, Product Requirements, VOC, voice of the customer, Customer and Market Research, Global Product Development, Product Development High Tech

The inverse growth of product development

Submitted by Saranyan Vigraham on Tue, 11/09/2010 - 6:48am
Does our product development practices grow as our company grows from being a startup to a big market player? ...
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Categories: Customer and Market Research
 Tags: Research, Customers, market

Bonding with Customers: Insights from PDMA Global Conference

Submitted by Jack Hipple on Thu, 10/21/2010 - 3:31pm
 A couple of talks from disparate companies at the PDMA Annual Global Conference on Product Innovation Management, one a long established innovative company (3M) and a new startup, Local Motors, ...
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Categories: Customer and Market Research, Events, NPD - General, People, Teams and Culture, Product Design, Strategy
 Tags: Design, Innovation, OCI, 3M, Local Motors, Outstanding Corporate Innovator, Kennemetal, Customers, Emotion

The River of NPD

Submitted by Jack Hipple on Sat, 10/16/2010 - 1:06pm
I'll be following Lab A on Monday, "Product Development Navigation: Concept through Product Launch" and the analogies between launching and navigation intrigue me. The "navigation" header caused me to...
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Categories: Co-Development & Alliances, Customer and Market Research, Global Product Development, Launch, Legal and Ethical Issues, Marketing, NPD - General, People, Teams and Culture, Product Design, Strategy

A Structured Methodology for Choosing Attributes and Levels in Conjoint Analysis

Submitted by SteveGaskin on Mon, 04/12/2010 - 5:57am
How do you strike a balance between capturing conjoint analysis attributes most relevant to and important in the product choices of customers, and those attributes important to R&D, engineering, a...
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Categories: Customer and Market Research, Metrics, Product Design
 Tags: Conjoint Analysis, New Product Development, PDMA, Product Design, Product Requirements, Webcast

Detrimental Connotations in New Product Development - Marketing

Submitted by Mark Hart on Mon, 10/26/2009 - 3:24pm
The skills required to promote and sell current products have a small overlap with the skills required to develop new products. Detrimental connotations in New Product Development. ...
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Categories: Customer and Market Research, Launch, Marketing, NPD - General, People, Teams and Culture
 Tags: Agile Product Manager, AIPMM, Detrimental Connotations, Marketing, New Product Development, NPD, NPDP, PDMA, Product Manager

International Marketers, Don’t Forget the Low End of the Market

Submitted by Chris Hawkes on Sun, 03/16/2008 - 3:18pm
<!--StartFragment--> In product development we are typically working to provide more value, to add more features and functions to simplify the user experience and provide additional product value. ...
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Categories: Consumer Products, Customer and Market Research, Global Product Development, NPD - General, People, Teams and Culture, Product Design

Technology vs. Consumer Benefits in NPD

Submitted by Chris Hawkes on Fri, 12/28/2007 - 7:30pm
Good product development requires a dose of technological magic and an understanding of how those innovations clearly translate into meaningful customer benefits. In most businesses, owing to their ...
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Categories: Creativity, Customer and Market Research, Inventors / Invention, Marketing, Metrics
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