It is easy for any stakeholder to specify the outcomes desired at product launch. But figuring out how to achieve those outcomes within specific project constraints is more difficult. This article exa...
Visions Magazine "Insights into Innovation" December 2010 IssueVisions is PDMA’s quarterly print/digital magazine that provides practical information and case histories in new product dev...
Over the past three decades, a number of formal “gated” systems have evolved to help new product developers move their innovations from ideation to launch. One of the first of these was Stage-Gate...
Video Presentation from the 2008 PDMA Global Conference
This informative and entertaining presentation is about iRobot’s journey as a pioneer in the robot industry – from its humble beginnings ...
What do you do when your launch date is approaching and there are unexpected obstacles? What if you have options to enlist more resources? This article explores the implications of adding resources an...
Over the last decade, a new market has emerged for natural—or “green”—consumer cleaning products. Initially created by several pioneers, the space has expanded as larger consumer product compa...
In a large percentage of new product efforts, most of the engineering development is finished before the launch plan is assembled. Typically, the launch plan is built by a cut-and-paste method with a ...
New product development (NPD) managers can readily see the symptoms of failure in launch and innovation, but where are the root causes? In this article, Greg Githens describes symptoms of NPD failure ...
How can you ensure that your decisions are robust—likely to produce acceptable results for most launch scenarios? In Part 2 of this three-part series, Visions Launch Editor Mark Hart provides reader...
Is it time to re-evaluate how you prepare your sales organization for the launch of your next new product? What can you do to enable your sales representatives to be more effective with decision-maker...
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