Chris Hawkes's blog

International Marketers, Don’t Forget the Low End of the Market

<!--StartFragment--> In product development we are typically working to provide more value, to add more features and functions to simplify the user experience and provide additional product value. ...

Changing Brand Perceptions is An Uphill Battle

<!--StartFragment-->The lessons of one company - Black and Decker was a solid company with a diverse range of good consumer or weekend hobbyist power tools. ...

Smashing Belt-buckles on a Brand New Fender Guitar?

<!--StartFragment-->Developing products is a strange business. ...

iRobot Wisely Expands Their Product Line

<!--StartFragment-->Remember just a few years ago when Roomba, iRobot’s first product, was produced to much fanfare and skepticism? Just imagine an automated little disk that could slide over ...
Categories: NPD - General

The Growing Importance of Product Aesthetics

<!--StartFragment-->Something dramatic is going on with the desire of average people (not just the art collectors and museum people –but the Jones’ next door). ...
Categories: NPD - General

Technology vs. Consumer Benefits in NPD

Good product development requires a dose of technological magic and an understanding of how those innovations clearly translate into meaningful customer benefits. In most businesses, owing to their ...
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