What do you think of using co-creative approaches for product development and innovation?

Submitted by Kim Karagosian on Thu, 03/17/2011 - 11:32am
In partnership with co-creation pioneer, Local Motors, the PDMA officially announced today its new event, The Conference on Social Product Development and Co-Creation, June 27-28, 2011 in Phoenix, AZ.   Bringing together an unprecedented group of thinkers, makers, and doers, attendees will understand and apply co-creative approaches that drive breakthrough results in product development and innovation.

Keynote speakers confirmed are:

  • Ben Kaufman, CEO and Founder – Quirky
  • Brian Bednarek, CEO - MESH01
  • Chris Anderson, Editor in Chief, Wired magazine and Author, “The Long Tail” and “FREE”
  • Dale Dougherty, Founder – MAKE Magazine and Creator – Maker Faire
  • David Ritter, CTO – InnoCentive
  • David ten Have, CEO – Ponoko
  • François Pétavy, CEO - eYeka
  • Jake Nickell, Founder – Threadless
  • John B. Rogers, Jr., President, Co-founder and CEO – Local Motors
  • Karim R. Lakhani, Assistant Professor - Harvard Business School
  • Lindsey Roy, Creative Vice President of Innovation – Hallmark Cards, Inc.
  • Mark Deck, Conference Chair, Director Enterprise Co-Creation Practice, PRTM Management Consultants
  • Mark W. Hansen, Director of Business Development – LEGO Group and Project Lead - LEGO Universe
  • Michael I. Norton, Associate Professor of Business Administration - Harvard Business School
  • Nick Pinkston, Founder and CEO – CloudFab.com
  • Pradeep U.N., Executive Producer, Design Studios - Microsoft Corporation
  • Roy Rosin, Vice President of Innovation - Intuit Labs
  • Stephen Paljieg, Senior Director Corporate Growth and Innovation – Kimberly-Clark Corporation
  • Steve Faktor, Vice President, Growth and Innovation – American Express
  • Toby Daniels, Co-founder & CEO - Crowdcentric and Founder, Executive Director - Social Media Week & Think-Social.org
  • Venkatram Ramaswamy, Co-author, “The Power of Co-creation”
  • Ville Tikka, Former Futures Specialist, Opportunity Identification & Insights Creation – Nokia and Creative Strategist & Futures Specialist - Wevolve
  • Zach Smith, Co-founder, Director of R&D – MakerBot Industries

Organized around a series of topics designed to illustrate key themes and applications of co-creation that impact organizations of all shapes and sizes, attendees will discover…

  • The Value of the Experience: Understand how value creation is changing and how to capitalize on that change by learning key principles of co-creation that transform traditional products into new mutually valuable experiences
  • Creating Really Big Things: Experience first-hand how companies like Local Motors embrace social product development to redefine traditional business models and design all aspects of their business
  • The Maker Movement: Learn how to make niche products mainstream and empower customers to create and build it themselves
  • Customer Interactions: Build rich customer engagement strategies, involving the growth of user-generated communities and networks in the design and development of products and services that deliver value in new ways
  • Thinking Social: Explore the power of social media to ignite collaboration among customers, suppliers and communities – permanently changing the relationship between an organization and its stakeholders
  • Scalable Engagement Platforms: Find out how to companies design platforms to provide places to connect with customers and other stakeholders – expanding opportunities for co-creative engagement

So let me ask you, what do you think of using co-creative approaches for product development and innovation?

For more information about the conference, please visit http://cocreate.pdma.org