ShareThisAt PDMA’s Global Conference on Product Innovation Management this October 16-20th in Orlando, FL, we’ve continued the tradition from last year and included our “Technology Showcase.”
The Technology Showcase is an on-site marketplace of new ideas and pre-commercialized emerging technologies that are experiential and have a huge “WOW” factor. The Showcase will be incorporated into the conference program so attendees can learn from and interact with the innovations that will be helping to shape our future. Our goal is to engage in a way that both amazes and provides useful insights into innovative solutions and opportunities that might apply to business today.
Highlighted Technology Showcase Participant of the week: The Squidarella
With a Squidarella in hand, it is guaranteed that you will stand out from the crowd. The unique color change technology used by designers SquidLondon transforms these umbrellas into walking pieces of art and creates an interactive experience whilst you walk in the rain.
The umbrella starts out in black and white. As the rain starts falling on the umbrella, each drop will cause the colorful design to show through. Eventually when the whole umbrella is wet it will have morphed into the vibrant colorful version that you can see above. When the rain stops and the umbrella dries the colorful design will slowly fade back to white, ready for your next rainy adventure….
See other Technology Showcase Participants
More information on the Squidarella
Do you have a technology that you’d like to see at the annual PDMA technology showcase? For more information or to submit your innovative technology, e-mail pdmatechshowcase@gmail.com
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