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Project to Fight Poverty
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PDMA members with expertise in areas including innovation, product development, business processes, and marketing, help a social cause. Robin Karol, Katherine Rosenberg, and Luke Hohmann discuss PDMA's involvement with the a project to fight poverty at the October 2010 at the 34th Annual Global Conference on Product Innovation Management. They explore how playing serious games can be used to solve business problems.
Discussion topics included:
- Net promoter score
- Brand loyalty
- Building trust
- Competition
- Relationships and understanding tension points
- Funding priorities and preferences
- How to transform common product development metrics for use by Grameen
- Identify activities that an entrepreneur might use to make it to year 3
- Raising money
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