Best Practices for Innovators Worldwide, Recorded Sessions from the April 2010 Innovate Carolina Event

All sessions from the April 2010 Innovate Carolina PDMA Chapter Event - best practices in key areas of innovation management

You will gain access to:

How Innovation Works
Marshall Brain. www.marshallbrain.com/
Marshall Brain is a well-known innovator, having started three successful businesses including the website and PBS series, HowStuffWorks.com.  He is the author of more than a dozen books and has given hundreds of radio and television interviews, and is the host of the National Geographic show “Factory Floor with Marshall Brain“. 
61 Minutes

Launching a new product is like sailing into a storm
Michael Rubel, Michelin. www.michelin.com
“Major revolutions in mobility may come along only once in a hundred years,” said Terry Gettys, president of Michelin Americas Research and Development Center in Greenville, S.C.  With an R&D budget equivalent to more than 4% of the Group’s turnover and 6,000 people worldwide, Michelin is no stranger to innovation.  Yet even in such fertile grounds, disruptive innovation faces challenges.  From breakthrough concept to field tested prototype and market opportunity validation, Michael Rubel will share with us his journey and challenges with Michelin’s fascinating Tweel technology.

Michael Rubel has a wide range of experience as an entrepreneur, corporate business manager, non-profit leader and military officer.  In his current position with Michelin North America he is responsible for developing corporate strategy in emerging mobility markets and leading a project team commercializing “Tweel,” a revolutionary non-pneumatic tire.  Prior to this, he worked for Michelin’s internal consulting group, where he created a process for developing innovation and he also served as a sourcing manager for consulting, financial and internet services.
58 Minutes

Consumer and User Insights Panel – The Good, The Bad, and The Ugly
This session will discuss best practices in customer and user research in a candid, open format, drawing on our panel members’ extensive marketing research, innovation management, and product management experiences.

• Claire-Juliette Beale, Innovate|2|market, www.innovate2market.com (panel moderator) 
• Caroline Beacham, User Research Lead - East, Wells Fargo, www.wellsfargo.com 
• Scott Burleson, Director, Strategyn, www.strategyn.com
• Linda Daly, Consumer Optics Manager, Britax, www.britaxusa.com
• Erin Overly, Senior Director, Consumer Insights and Strategy innovation, RJ Reynolds, www.rjrt.com
  54 Minutes

Innovation Strategies and Process: Organizing for Innovation Success
In this session we’ll consider a purposeful approach to innovation success, linking innovation to corporate strategy and setting out an intentional innovation process.

• Jeffrey Phillips, OVO, www.ovoinnovation.com (panel moderator)
• Gerald Estes, Lord Corporation, www.lord.com
• Teresa Krug, MeadWestvaco, www.meadwestvaco.com
• Nate Miranda, Sealed Air, www.sealedair.com
• Denny Potter, RJ Reynolds, www.rjrt.com
  58 Minutes

Innovation and Intellectual Property: The Value of an Idea
This session will review the opportunities and challenges of identifying and protecting your best ideas, and offer insights and advice on different methods of protecting your ideas and working with others on your ideas.

• Laura Schoppe, Fuentek, www.fuentek.com (panel moderator)
• Catherine Innes, University of North Carolina, Chapel Hill, www.unc.edu
• Bill Barrett, Advanced Liquid Logic, www.liquid-logic.com
• Helene Mele, Bank of America, www.bankofamerica.com
• Tracy Durkin, Sterne Kessler Goldstein & Fox, www.skgf.com
  49 Minutes

Innovation Leadership and Culture Introduction
David M Horth, Center for Creative Leadership.
David Magellan Horth is a Senior Enterprise Associate at the Center for Creative Leadership.  David  is also the Chairman of the Board of Trustees at the Creative Education Foundation, and the co-author of The Leader’s Edge: Six Creative Competencies for Navigating Complex Challenges (2002).
16 Minutes

Innovation Leadership and Culture Panel – Enablers and Barriers
This session  discusses the significant cultural barriers and enablers for innovation and how your organization can overcome those challenges through leadership and changes in corporate culture.

• John Warner, InnoVenture. www.innoventurecommunity.com (panel moderator)
• Steve Allen, City of Charlotte
• David Magellan Horth, Center for Creative Leadership, www.ccl.org
• Michael Arena, Bank of America. www.bankofamerica.com
• Barry Bayus, UNC Kenan Flagler School of Business. Www.unc.edu48 Minutes

Innovation: The Role of State Government
Al Delia, North Carolina Innovation Council
Al is the Chair of North Carolina’s first Innovation Council and a senior adviser to Governor Purdue.  His mission is to coordinate public and private investment to promote innovation, help move ideas faster from the lab to the marketplace and improve the collaboration between business, academia and government.
33 Minutes

To view the items, a recent version of Adobe Flash (>= V8) is required and a decent Internet connection and a moderately capable computer. To hear the audio, speakers or headphones are required.

*PDMA members, make sure to log in to receive your discounted member price of $25.