The “trend” before the storm: How to use trend analysis and foresight to improve New Product Development success rates

Don Abraham
Andy Hines

 Topics: Customer and Market Research, New Product Process & Execution
 Tags: PDMA, New Product Development, NPD, Product Development, Front End of Innovation, Trends

Product developers are constantly searching for the reason success rates are slow. The authors argue that one solution is better incorporation of trend analysis into the Front End.

 Company: Social Technologies
Price: $20.00
The “trend” before the storm: How to use trend analysis and foresight to improve New Product Development success rates

Login to checkout Sign up for the Source to check out Continue Shopping
Publication:
Type: Print article
Page Numbers: 19-21
Publication: September, 2006, Visions Articles
PDMA members make sure to login using your PDMA username and password to access Visions for free. To find out all the benefits of becoming a PDMA Member click here