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Product Development and Management Association

Articles & Presentations

Webcast Recording: Mouse Trap Principle … Prescription for Market Success?

by Charles J. Brez
Date and time: Thu, 05/03/2012 - 2:00pm EST

“Build a better mouse trap and the world will beat a path to your door”. This age old prescription for business success is believed by most people to be inherently true. That better performance will drive market demand and lead to business success.

But if this principle is true, why is it that only about 10% of better “mouse traps” succeed?

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Topics: New Product Process & Execution, Strategy

Webcast Recording: Innovating the Way We Innovate

by Rob Shelton
Date and time: Mon, 04/30/2012 - 2:00pm EST

Something is wrong with innovation. Companies are spending more on innovation and getting less. And when innovation occurs it is most often the incremental type and not the breakthrough innovations that create the “next new thing” and drive significant growth. Given this trend, it is no wonder recent surveys show most CEOs are concerned with their company’s ability to drive growth from innovation.

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Topics: Co-Development & Alliances, Metrics, New Product Process & Execution, Portfolio Management, Strategy

Webcast Recording: Navigating the Perilous Waters of New Product Development: Invest or not?

by Don Creswell
Date and time: Thu, 03/15/2012 - 2:00pm EST

Making the case for investment in your new product idea is a pretty challenging task—especially when there is uncertainty about market size, price, share and other factors that will affect your projections.  In this webcast, we will follow a team as it seeks support for a radical innovation: a solar teapot. The team draws on the tools of value-based analytics to go beyond spreadsheets and PowerPoint to make their case to management; they lose the first round, but return to gain the green light to proceed.

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Topics: New Product Process & Execution, Strategy

Webcast Recording: How to Buy Market Research: Becoming a Smarter Client

by Gerry Katz
Date and time: Thu, 02/09/2012 - 2:00pm EST

Much has been written about how to be a good consultant – what pleases clients and what annoys them.  In this highly informative and entertaining webinar, long-time market researcher Katz turns the tables!  You’ll learn about all the things that clients do that drive consultants crazy and actually hurt the quality of the end product they receive.  Listen in to learn how to become a smarter purchaser of market research and other kinds of new product development consulting services.

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Topics: Customer and Market Research, New Product Process & Execution
Tags: PDMA, New Product Development, NPD, Product Development, Webcast

Webcast Recording: Designing Digital Customer Habits That Stoke Your Business

by Adrian C. Ott
Date and time: Thu, 04/19/2012 - 2:00pm EST

Psychologists have found that people spend about half (45%) of their day in routine and habitual behavior. Consider how busy people habitually check Facebook and spend hours addicted to video games yet claim, “I have no time!”  We know that the brain a powerful habit engine; digital methods embedded into products and services enables habit formation on steroids.  Learn successful strategies and techniques that leaders in Silicon Valley tech companies and beyond have discovered that turn customer distraction into traction for their business.

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Topics: Customer and Market Research, Strategy, Technology

Webcast Recording: How NPD Professionals succeed in today's job market

by Kathy Morrissey, Mike Napier
Date and time: Tue, 12/06/2011 - 2:00pm EST

Join PDMA and NPD Recruiting on Tuesday, December 6th for insights, advice and a full rundown on New Product Development Professionals (NPDP) and the job market.  Kathy Morrissey, NPDP, Partner at Strategy 2 Market and its subsidiary NPD Recruiting, and Mike Napier, Principal at NPD Recruiting will share the results of the annual survey on NPD job trends, sponsored by PDMA.

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Topics: People, Teams and Culture
Tags: New Product Development, NPD, Product Development, Job Market

Free Webcast Recording: Success with Market Driven Product Development

by Collin Williams, Brad Griffis
Date and time: Thu, 09/01/2011 - 5:00pm EST

To get products to market faster or to meet aggressive product development schedules, many companies shorten the product planning process by jumping straight into the development of future products or enhancements. However, companies should not build products simply because they have the capability to do so. They must begin by discovering and understanding the user problems that they are trying to solve.

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Topics: Customer and Market Research, New Product Process & Execution, Portfolio Management, Strategy
Tags: Innovation, PDMA, New Product Development, NPD, Product Development, Webcast, Discovery

Webcast Recording: 10 Ways to Screw Up Your VOC

by Gerry Katz; Executive Vice President
Date and time: Tue, 07/26/2011 - 2:00pm EST

Voice of the Customer projects are no walk in the park. Even the most seasoned product innovation and development professionals can find themselves stumbling in the realm of VOC. PDMA’s next Webcast, 10 Ways to Screw Up Your VOC, sponsored by Applied Marketing Science, will tackle these roadblocks head-on.

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Topics: Customer and Market Research
Tags: PDMA, Voice of the Customer, New Product Development, Product Development, R&D, Webcast

Why innovation is so important to Kennametal’s growth

by Christina Reitano
Publication: March, 2011, Visions Articles
In 2010, Kennametal received PDMA’s Outstanding Corporate Innovator (OCI) award—the first company to win the OCI award by itself (without a co-winning company) in 10 years. In this article, the au...
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Topics: New Product Process & Execution, Strategy
Tags: Innovation, PDMA, New Product Development, NPD, Product Development, Strategy, OCI, Outstanding Corporate Innovator, New Product Development Strategy, Pull environment

2nd Annual Product Portfolio Management Benchmark Study

Publication: 2010, Benchmark Study
How does your product organization compare? How do you measure up to your peers? To your competition? Get the report and find out. More than 900 product development practitioners participated. This s...
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Topics: New Product Process & Execution, Portfolio Management
Tags: Portfolio Management, Project Planning, Project Management Systems, Product Portfolio Management, Risk, Benchmarking, Capacity Planning