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Product Development and Management Association

Articles & Presentations

Free Webcast: How to Buy Market Research: Becoming a Smarter Client

by Gerry Katz
Date and time: Thu, 02/09/2012 - 2:00pm EST

Much has been written about how to be a good consultant – what pleases clients and what annoys them.  In this highly informative and entertaining webinar, long-time market researcher Katz turns the tables!  You’ll learn about all the things that clients do that drive consultants crazy and actually hurt the quality of the end product they receive.  Listen in to learn how to become a smarter purchaser of market research and other kinds of new product development consulting services.

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Topics: Customer and Market Research, New Product Process & Execution
Tags: PDMA, New Product Development, NPD, Product Development, Webcast

Free Webcast Recording: How NPD Professionals succeed in today's job market

by Kathy Morrissey, Mike Napier
Date and time: Tue, 12/06/2011 - 2:00pm EST

Join PDMA and NPD Recruiting on Tuesday, December 6th for insights, advice and a full rundown on New Product Development Professionals (NPDP) and the job market.  Kathy Morrissey, NPDP, Partner at Strategy 2 Market and its subsidiary NPD Recruiting, and Mike Napier, Principal at NPD Recruiting will share the results of the annual survey on NPD job trends, sponsored by PDMA.

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Topics: People, Teams and Culture
Tags: New Product Development, NPD, Product Development, Job Market

Free Webcast Recording: Success with Market Driven Product Development

by Collin Williams, Brad Griffis
Date and time: Thu, 09/01/2011 - 5:00pm EST

To get products to market faster or to meet aggressive product development schedules, many companies shorten the product planning process by jumping straight into the development of future products or enhancements. However, companies should not build products simply because they have the capability to do so. They must begin by discovering and understanding the user problems that they are trying to solve.

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Topics: Customer and Market Research, New Product Process & Execution, Portfolio Management, Strategy
Tags: Innovation, PDMA, New Product Development, NPD, Product Development, Webcast, Discovery

Webcast Recording: 10 Ways to Screw Up Your VOC

by Gerry Katz; Executive Vice President
Date and time: Tue, 07/26/2011 - 2:00pm EST

Voice of the Customer projects are no walk in the park. Even the most seasoned product innovation and development professionals can find themselves stumbling in the realm of VOC. PDMA’s next Webcast, 10 Ways to Screw Up Your VOC, sponsored by Applied Marketing Science, will tackle these roadblocks head-on.

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Topics: Customer and Market Research
Tags: PDMA, Voice of the Customer, New Product Development, Product Development, R&D, Webcast

Why innovation is so important to Kennametal’s growth

by Christina Reitano
Publication: March, 2011, Visions Articles
In 2010, Kennametal received PDMA’s Outstanding Corporate Innovator (OCI) award—the first company to win the OCI award by itself (without a co-winning company) in 10 years. In this article, the au...
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Topics: New Product Process & Execution, Strategy
Tags: Innovation, PDMA, New Product Development, NPD, Product Development, Strategy, OCI, Outstanding Corporate Innovator, New Product Development Strategy, Pull environment

2nd Annual Product Portfolio Management Benchmark Study

Publication: 2010, Benchmark Study
How does your product organization compare? How do you measure up to your peers? To your competition? Get the report and find out. More than 900 product development practitioners participated. This s...
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Topics: New Product Process & Execution, Portfolio Management
Tags: Portfolio Management, Project Planning, Project Management Systems, Product Portfolio Management, Risk, Benchmarking, Capacity Planning

Avoiding the Blame Game: When launches fail, try a Product Failure Audit to identify the cause or causes

by Alexander Edsel
Publication: March, 2011, Visions Articles
The reasons behind product failure or underperformance are varied, but many times the causes of failure are not identified. In this article, the author suggests a methodology for determining the root ...
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Topics: New Product Process & Execution, Strategy
Tags: PDMA, New Product Development, NPD, Product Development, Project Failures, Product Failure, Root Cause

Deliberate practice - Pursuing perfect product launch

by Mark A. Hart
Publication: March, 2011, Visions Articles
It is easy for any stakeholder to specify the outcomes desired at product launch. But figuring out how to achieve those outcomes within specific project constraints is more difficult. This article exa...
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Topics: New Product Process & Execution, Strategy
Tags: PDMA, New Product Development, NPD, Product Development, Launch, Launch Strategy, Product Launch

Knowledge from Research and Practice on the Barriers and Carriers to Successful Technology Transfer for Assistive Technology Devices

by Joseph P. Lane, James A Leahy
Publication: Assistive Technology Outcomes and Benefits, 2010
Historically, the assistive technology (AT) industry is made up of small to medium size companies serving relatively small markets with products characterized as ‘niche’ or ‘orphan’ products. ...
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Topics: New Product Process & Execution, Strategy, Technology
Tags: Innovation, New Product Development, NPD, Product Development, R&D, Technology, Technology Transfer, Research & Development

Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation

Publication: 2009, Research Report
A research report produced by MarketingProfs, the Product Development and Management Association (PDMA) and PLM Associates* In today’s tough economic climate, understanding customer engagement is mo...
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Topics: Customer and Market Research
Tags: Innovation, PDMA, New Product Development, NPD, Product Development, Consumer Insights, Consumer Centric